Crisis Management for Attorneys & Their Clients

Presented by: Stephanie York, J.D., Vice President and In-House Counsel, Hennes Communications
Stephanie has 25 years of legal, governmental, hospital, digital media and public relations experience. Prior to joining Hennes Communications, she served as both assistant director of law and director of communications for the City of Akron, its mayor and cabitnet. Hennes Communications is focused exclusively on crisis communications and crisis management. Serving corporations, government agencies, educational and healthcare institutions and nonprofits taht are "on trial" in the Court of Public Opinion.
12/17/2019 - 12/18/2019
Toledo Bar Association
311 N. Superior St.
Toledo, OH 43604


Tuesday, 17 December 2019

As almost any general counsel of a large, publicly traded, consumer-oriented company will tell you, legal controversies today are tried in the Court of Public Opinion -- at least as much as in any Court of Law. Every organization, especially large, publicly-traded corporations has much to gain (or lose) by the way a legal controversy is positioned in the media. Because the value of a company's reputation is immeasurable -- and perhaps its largest uninsured asset -- a corporation loses when the brand image is tarnished, even if the corporation technically wins at trial. Furthermore, since most legal controversies are settled prior to trial, the court of public opinion has arguably become the most important battleground affecting not only good will and market share, but legal bargaining power and settlement negotiations. Managing this battleground, therefore, has become integral to many corporations' legal strategies.
12:00 PM - 1:00 PM
12/17/2019 12:00 PM

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